Look around and notice: everything we wear is made by people who don’t understand or represent us, culturally.
Being born and raised in Ethiopia or Eritrea and then growing up in the United States, Canada, Europe or elsewhere, we have to balance at least two cultures.
Amharic or Tigrinya at home, English at school and work. You know how it goes…
So we decided. Why not make modern urban wear that represents us?
After countless iterations, we’re launching with our new iconic Habesha Tee - a custom design with a modern twist.
Why start with Habesha? It’s a term that is unique to our people. It’s a one word description for who we are(IYKYK).
It’s one word that describes our historic lineage from the bible’s Old Testament, starting from Genesis to our modern world Today.
We have deep roots. We are hard working, God-fearing people. Our culture is irreplaceable.
So we’re making modern urban wear that embraces our culture and our multi-continental spirit. And that’s the essence of our new brand.
